BA in Sports and Recreation Management

Study Format Online, Cohorts on Campus, Transfer Credit

 

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Sports and recreation management is a career field concerned with the business aspects of sports and recreation preparing persons for several aspects of sports management, from operations to facilities management, finance, marketing and more.

The program prepares persons to enter or progress in positions within several sectors of the sports industry, including professional organizations, college athletics and recreational or commercial facilities.

The major is designed to prepare students for careers and advanced study in the field of sports (broadly interpreted), and the manufacturing and marketing of sports equipment and services, as well as the field of recreational and leisure. Students will master event operations, marketing, management, and communication as each pertains to the sports industry.

Career opportunities range from working within a sports team or organization, YMCA's, to working in sports media or sports law, managing recreational programs or managing a fitness center. Professional sports clubs and teams hire people who are already trained in producing sports revenue and who have marketing skills that are specific to ticketing, sponsorships, event planning, and marketing. This degree will provide you with a skill set and the competitive edge to distinguish yourself in the sports business field.

Career Possibilities

  • Athletics Administration
  • Athlete Representation
  • Business Operations
  • Corporate Fitness Director
  • Events Coordinator
  • Game Operations
  • General Manager
  • Media and Community Relations
  • Promotions Manager
  • Recreational Director
  • Sponsorship Coordinator
  • Sports Information Director
  • Sports Analyst
  • Sports Commentator/Radio/Announcer
  • Sports Producer
  • Sports Marketing Specialist
  • Sports Public Relations
  • Youth Sport Director

*Some occupations will require additional training, certification and/or education.

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