MBA, Digital Marketing Specialization

Study Format Online, On Campus

This 2 year MBA is offered in these formats:

  • 100% online
  • Blended online and on campus classes

 

INTERNATIONAL STUDENTS: In addition to the base program curriculum listed below, international students attending face-to-face classes on the CUC campus are required to take the Seminar in Higher Education, a 3-credit course.

Digital Marketing*

Offered Terms

Semester 1

1st  (8 weeks)  

MBAD6105

Digital Strategy & Planning

2nd (8 weeks)  

MBAD6110

Digital Marketing Analytics

Semester 2

1st  (8 weeks)  

MBAD6115

Social Media Marketing Communications

2nd (8 weeks)  

MBAD6120

Mobile Marketing

*Courses are offered on a rotational basis

Digital Strategy and Planning

Combines the strategic view of digital marketing with a tactical approach using exercises and projects to learn and use the tools and techniques of digital marketers. This course will develop a strategic framework for planning and analyzing digital marketing strategies. Students will leave the course with a working knowledge of the tools and processes for creating, managing, and executing digital marketing plans. 

Digital Marketing Analytics – social media measurement, search and website measurement.

This course will focus on the analytical insights derived from online marketing initiatives within social media, search and website activity.  This course will guide students through web analytics and other data sources to better understand important and appropriate metrics and how to use them to analyze and improve digital marketing initiatives.

Social Media Marketing Communications   

This course is designed to help students understand how marketing communications has (and has not) changed due to the rise of social media. More importantly, the course will equip students with appropriate knowledge, perspectives, and practical skills for leveraging the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business and marketing goals.

Mobile Marketing

Mobile Marketing focuses on utilizing the power of mobile technologies as a means to access and communicate with increasingly mobile consumers. Mobile is at the epicenter of the highly disruptive changes occurring within digital marketing.  The introduction of new mobile marketing vehicles is accelerating.  Marketers need to be aware of the evolving options available, evaluate which are relevant to their marketing objectives and create compelling campaigns that take advantage of the power of these new media. 

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