MBA, ENTREPRENEURIALISM SPECIALIZATION

 

INTERNATIONAL STUDENTS: In addition to the base program curriculum listed below, international students attending face-to-face classes on the CUC campus are required to take the Seminar in Higher Education, a 3-credit course. 

Entrepreneurialism*

Semester 1

1st  (8 weeks)  

MBAE 6255

New Venture Opportunity Scan

2nd (8 weeks)  

MBAE 6260

Pivots on the Problem/Customer Opportunity

Semester 2

1st  (8 weeks)  

MBAE 6265

Prototyping/Co-Designing Solutions

1st (8 weeks)

MBAD 6105

Digital Strategy & Planning

2nd (8 weeks)  

MBAE 6270

Business Plan for Entrepreneurial Opportunity

*Courses are offered on a rotational basis

MBAE 6255 New Venture Opportunity Scan

This course provides a systematic approach to analyze existing industries and global markets, searching for gaps and opportunities to transform existing industries and/or create new industries and/or markets. Students will evaluate opportunities on the bases of social and ethical concerns, customer desires and market trends, along with opportunities for increased global interconnectedness. Prerequisite:  MBAE 6250 Strategy for Entrepreneurship & Innovation

MBAE 6260–Pivots on the Problem/Customer Opportunity

This course provides an experiential application of skills and techniques to convert an identified macro-level industry gap or market opportunity into a micro-level problem to be solved or customer desire to be fulfilled. This course explores various processes by which to test the depth of the problem pain or the magnitude of the customer desire to evaluate the revenue potential of entrepreneurial opportunities. Finally, this course will help students develop and evaluate an initial go-to-market hypothesis or strategy. Prerequisite: MBAE 6255 New Venture Opportunity Scan.

MBAD 6105 Digital Strategy & Planning

Can be a substitute option to MBAE 6260.

This (existing) highly experiential course combines a high-level strategic view of digital marketing and its challenges and opportunities, with a tactical approach using exercises and projects to learn and use the tools and techniques of digital marketers. From the web to mobile, email to apps, social media and user-generated content, the course helps students develop a strategic framework for planning and analyzing digital marketing strategies. Students will leave the course with a working knowledge of the tools and processes for creating, managing and executing digital marketing plans.

MBAE 6265–Prototyping/Co-Designing Solutions

This course provides an experiential application of prototyping concepts to evaluate new product and/or service opportunities. The course synthesizes learning gained from working with beta-test customers and/or vendors to design and rapidly prototype physical solutions to determine a final unique value proposition. Finally, this course will help students determine an optimal way to capitalize on an entrepreneurial opportunity. Prerequisite:  MBAE 6255 Pivots on the Problem – Customer Opportunity.

MBAE 6270–Business Plan for Entrepreneurial Opportunity

 This course serves as the culminating experience for the MBA Entrepreneurship Specialization. This course will consist of designing, analyzing and proposing an entrepreneurial new venture business plan consisting of a detailed Year One operating plan and a three-to-five year strategic plan. The course’s summative final assessment is a business plan competition which includes feedback from an outside panel of entrepreneurs, start-up funding experts, and/or industry experts relevant to the students’ new venture concepts. Prerequisite: MBAE 6265 Prototyping/Co-Designing Solutions or MBAD 6105 – Digital Strategy & Planning. 

 Note: Students evaluating a digital new business concept may have taken MBAD 6105–Digital Strategy & Planning (offered as part of the MBA Digital Marketing Specialization), instead of MBAE 6265.

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