Overview of the primary principles and practices, theories and concepts of sports and recreation administration and program development.
Introduces critical concepts and challenges involving legal and ethical issues in sports and recreation industry. An exploration and examination of the various roles of regulation, compliance, government intervention, liability, contracts and antitrust issues and their ethical responsibilities and ramifications.
A topical study of the social and historical significance of sport and leisure in human history ranging from Greco-Roman history through the present; examination of the role and influence of sport in major social and cultural developments.
A study of health-related fitness and wellness plans; the National Health Objectives; health and physical fitness standards; setting nutrition, dietary, and fitness goals; evaluating fitness activities, and fitness self-assessment.
Introductory consideration of facilities and events management issues such as event scheduling, finance and profitability, personnel and equipment oversight as well as liability and risk management concerns in sports and recreation settings.
Dimensions of management, management process and skills, strategic planning, leadership styles and impact on subordinates, teamwork and work force diversity, communication of values, negotiations with employees and impact on productivity. Total Quality Management and Management by Objectives.
Personnel function, development and organizational structure. Developing job descriptions, personnel planning and forecasting, internal and external recruitment, personnel selection and orientation, legal aspects of personnel. Employee benefits and costs, performance appraisal and discipline, labor relations, unions, and negotiation.
Financial tools for managers in decision-making: financial statements, bookkeeping process, financial statement analysis, statement of cash flow, internal cost concepts, present value concepts, and budgeting.
Basic marketing theory and terminology. Analyze real-world cases exploring domestic and international marketing opportunities and problems. Identify and evaluate critical marketing data.
Introduction to exercise psychology. Topics covered include: principles of exercise psychology, trans-theoretical model, goal setting strategies, strategies for increasing exercise adherence, and strategy implementation.
The Sports and Recreation Marketing course includes brand marketing, pricing, sales, sponsorship marketing, promotions, and electronic media marketing in collegiate and professional sports and recreation environments.
Students will complete either a sport or recreation management internship or prepare a dynamic professional portfolio which highlights the student’s knowledge, skills, and qualities relative to current industry needs.
For a listing of General Education and elective courses, please consult the Undergraduate Catalog.