*INTERNATIONAL STUDENTS: In addition to the base program curriculum listed below, international students attending face-to-face classes on the CUC campus are required to take the Seminar in Higher Education, a 3-credit course.
The curriculum for the degree consists of ten three-credit courses for a total of 30 credits. Exceptions to the sequence are granted at the discretion of the program chair.
Students will explore ways to develop creative talent in themselves, individuals, teams, and at the organizational level and how to develop skills in building work environments that support creative and divergent thinking. Students will use creativity diagnostics. Students will explore case studies, storytelling, global and industry trends, as well as the research on creative thinking. Emphasis is placed on understanding how the concept of creativity has evolved overtime and its influence on the digital workplace. (First course)
This course sharpens students’ innovation, design thinking, and leadership skills including how to lead innovative projects. Students will examine leadership theories and styles that foster innovation, learning how, when, and why to take risks and to reward risk and failure as well as success in others. Focus is on how leading and encouraging innovative thinking and innovation helps create a high impact culture that accelerates growth by developing a diverse, technically adept, and global minded workforce for the digital age. Prerequisite: MIE6001.
Students will study entrepreneurship as a global societal and business phenomenon and gain perspective regarding why and how entrepreneurs start new ventures or pursue innovation, how they are funded, managed, and led in a global context. Students will analyze existing industries and global markets for gaps and opportunities, learning how to evaluate the opportunities, as well as how to manage and lead projects across national and cultural borders through the creation and implementation process as applied to project management. Prerequisite: MIE6002.
This [hands on course] provides an experiential application of prototyping concepts to evaluate new product and/or service opportunities. The course synthesizes learning gained from working with beta-test customers and/or vendors to design and rapidly prototype physical solutions to determine a final unique value proposition. Finally, this course will help students determine an optimal way to capitalize on an entrepreneurial or innovation opportunity. Prerequisites: MIE6001, 6002, 6003.
This course is designed to help students understand how marketing communications has (and has not) changed due to the rise of social media. More importantly, the course will equip students with appropriate knowledge, perspectives, technical, and practical skills for leveraging the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business and marketing goals.
In this course students will examine the various roles and processes in organizational intervention as they relate to identifying, implementing and sustaining change. Organizational culture, climate, communication practices, mental models and change theories will be explored.
Students, whether self-employed or working for an entrepreneurial firm, should be able to understand financial information so they can interact with accountants, CFOs, controllers, and financial managers, read and interpret financial statements for business diagnostics.
This course introduces the legal and ethical obligations in business. Knowledge of law and ethics must be included into managerial decisions. Students will learn to apply and communicate ethical frameworks to business decisions, with a lens on social responsibility. Proactive and effective communication can provide a competitive edge to organizations, reducing risk and liability.
This course challenges students to think about how they can create and build an organization through sound leadership and management theories, personal relationships, creative and critical thinking, as well as how design thinking and innovation principles can be used to create strategic value.
The capstone is the convergence of creativity, innovation, entrepreneurship, and leadership study and is designed to help students synthesize and apply learning from this program in a real-world entrepreneurial or innovation-related experience. The outcome of this course could be the launching of a new product or new business venture, and also provide marketable experience to prospective employers or investors. Note: This is the final course of the program and should be taken after all other courses are completed.