MBAC 6100: Global Marketing in a Digital Era

This course is designed to provide students with the knowledge and understanding of the global marketing environment through key marketing concepts, digital marketing tools and global marketing strategy.  The course challenges you to think critically about the global marketplace.  Students will hone their approach to global marketing decisions, policies and strategies.  Students will learn to formulate and evaluate a global marketing plan through the use of digital marketing tools and techniques.  

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