MBA, Digital Marketing Specialization

Admission Requirements No App Fee, No GRE Required
Study Format Online, Open Enrollment


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The future of marketing is undeniably digital. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. Marketing budgets are increasingly shifting from traditional marketing and advertising to digital as mobile, social media and video spending continue to increase and change the face of the media market.  

Your Business Career with a Specialization

Learning Objectives

Concordia University Chicago's MBA specialization in digital marketing provides you with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions. The four courses within this specialization are designed to help you understand digital marketing strategy and planning, mobile marketing and social media strategies as well as digital marketing analytics. Your organizations are demanding that you understand important and appropriate digital metrics and how to use them to analyze and improve digital marketing initiatives and marketing ROI. Graduates will successfully champion digital marketing campaigns while achieving their organization’s growth initiatives.

Specialization Outcomes

  1. Synthesize concepts from various business disciplines to develop effective digital marketing strategies and strategic plans.
  2. Develop a refined management and leadership framework to evaluate ethical issues in digital marketing and social media strategies.
  3. Understand current developments in social media, the potential impact on marketing strategies, and selection of appropriate information technologies to develop business solutions and improve performance.
  4. Integrate a global interconnectedness perspective into a business philosophy and practice.

Career Possibilities

  • Digital Content Marketing Manager
  • Director of Digital Marketing Strategy
  • Digital Brand manager
  • Digital Marketing Consultant
  • VP of Global Digital Marketing Programs

Article: The demand for digital marketing

The most popular jobs in digital marketing show what employers are looking for by Dave Chaffy.

Demand for MBA Graduates

According to the Graduate Management Admission Council® survey of 185 companies in 33 countries worldwide, 87-percent of employers plan to maintain (43%) or increase (43%) headcounts for new MBA hires. Forty-one respondents are affiliated with companies in the Fortune 500, and include 22 from Fortune 100 firms. 



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